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The Surprising Power of Nostalgia at Work
Nostalgia is an important psychological resource
understanding how nostalgia works, managers can utilize its
out. Third, because nostalgia makes people feel socially supported
Many people assume that nostalgia is purely entertainment, a feeling
leaders argue that, although nostalgia may help some companies sell
nostalgia undermines innovation, creativity, and ultimately
nostalgia as having value within their
psychology of nostalgia for almost 20 years. Based
can use the power of nostalgia to help
Nostalgia Is a Psychological Resource
managers need to understand how nostalgia actually works. When
people engage in nostalgia, they’re accessing personally meaningful
and hope. In other words, nostalgia is bittersweet, but more sweet
Nostalgia can be triggered by explicit
way. Common psychological triggers of nostalgia
These negative psychological states increase nostalgia because
nostalgia is restorative. After conducting dozens
and I have concluded that nostalgia is best described as a
nostalgia on meaning is particularly important
motivational power. Research finds that nostalgia motivates
in a way that matters. Nostalgia serves these existential
1. Nostalgia can help build strong relationships
are a central feature of nostalgia. Most nostalgic
take advantage of nostalgia’s social nature to promote
because nostalgia orients people toward social goals
nostalgia, they’re more interested in
nostalgia has been shown to increase
are part of a group, nostalgia
Nostalgia brings the social self online
should explore ways to incorporate nostalgia
by asking employees to submit nostalgia-themed song requests. This will
increase nostalgia in others. Indeed, research finds
memories increases one’s own nostalgia and all
psychological benefits — in other words, nostalgia is
2. Nostalgia can help make work feel
As an existential resource, nostalgia helps people maintain and enhance
made them nostalgic (organizational nostalgia), they subsequently
help create organizational nostalgia in the first place — it
nostalgia may prove to be a
3. Nostalgia can help organizations be more
advantage of nostalgia. A workplace that encourages employees
energized, and confident. Nostalgia generates these states and can
our research shows that nostalgia makes people feel more inspired
single right way of inducing nostalgia. Our studies as well as
research teams have utilized diverse nostalgia
look at old photographs, visit nostalgia-themed websites
look for opportunities to introduce nostalgia in ways
present to the past via nostalgia can help