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How the Internet Uses Nostalgia
having a moment of '90s nostalgia, occasioned in part by
Nostalgia, the copious literature on it
our future. This form of nostalgia is usually invoked, in one
nostalgia, like sex, sells
Nostalgia, under the stewardship of the
ambient nostalgia has become. The memorial-industrial
says, a nostalgia-focused Spotify story “usually triggers
demographic. Spotify’s interpretation of nostalgia, in
alone in its use of nostalgia as a marketing tool. Social
nostalgia-baiting. Earlier this month, Facebook
collecting, makes use of customized nostalgia
of user engagement—is, yep, nostalgia
is that nostalgia is an extremely efficient tool
Nostalgia is a known way to
Nostalgia, at its most basic level
could call them) are selling nostalgia in one form or another
York magazine’s late, great “Nostalgia Face-Check” series
advertisers have, which is that nostalgia is an extremely
are trafficking in targeted nostalgia
The upshot of all this? Nostalgia no longer comes in one
size is no longer “large.” Nostalgia, under the stewardship of