> Television > Sponsored Content The creative rise of Internet nostalgia As the early days of the Internet begin to inform creative practices, -- But is it all too soon? A sped up sense of nostalgia As artists explore the tumultuous history of the digital and create -- rise and fall, versions are superseded in mere heartbeats and universally adopted programs can disappear after just a few months. According to Kostreva a true sense of nostalgia can build up around this fast turn around of programs and systems. ‘I think/hope that there is always a certain level of sincerity to it, considering that most of -- height of our interest, when it “was still good.” Those are the memories that become romanticised and sentimental. The cycle of generating nostalgia mirrors the life-span of these online entities.’ An extra sense of loss stems from the common user belief that the -- old technologies able to inform upon modern practice. ‘I don’t think it is nostalgia alone that is driving this love of old technology. I might have fond memories of Super Mario Kart but that doesn’t mean it’s not still awesome.’ -- aesthetic response. ‘Nostalgia is really about the feeling the memories give you so I find it’s most successful when artists try and capture that feeling in the style of their work. Personally when I see Internet nostalgia used as subject matter I find the work to be flat and uninteresting. Nostalgia goes against critical thinking, it glorifies.’ -- Yet some artworks seem to be both sincere and ironic at the same time. While this initially seems impossible, the sped up conditions in which Internet nostalgia emerged has helped to make this an actuality. According to Schreier, ‘As the rate of technological development -- By existing within this digital culture a swinging oscillation between hope and despair is intuitively assumed. Internet nostalgia relates to this by highlighting a recent past that is now obsolete through swift technological advancement. ‘Given the frustrations of current times, there is a very palpable sense of nostalgia for the unfulfilled promises of past utopian visions. In revisiting these moments, as we oscillate between former and future visions, there is perhaps a hope that we might come to